Brand kit
Logos, colours,
ready to use.
Everything you need to feature Userouter or $ROUTER: the logo in every version, the mark, the app icon and the palette. SVG for anything that scales, PNG for everything else.
Colour.Dark first, with green for action and lime for the spill.
Night
Backgrounds
Starlight
Text, strokes
Router violet
Accent, actions
Glow
Highlights, the route in the mark
Card
Surfaces
Muted
Secondary text
Type: Inter for the wordmark and UI (semibold, tight tracking), Inter Tight for display headlines, Geist Mono for labels and numbers.
Usage.A few rules keep it recognisable.
01
Spaced capitals
The wordmark is “USEROUTER” in spaced capitals. In copy, use Userouter, and $ROUTER for the token.
02
Give it room
Keep clear space around the logo at least the height of the star in the mark.
03
Don’t redraw it
No stretching, re-spacing the wordmark, outlines, shadows, or joining the routes to the star.
04
Pick the right version
White with its glow on dark and on photos, ink on white. Never two colours in one mark.
Need something else? Write to hello@userouter.xyz.